As Art Director in the Marketing Department of the Admiral Craft Equipment Corporation, my first project was to rebrand the companies corporate identity. The new logo and visual strategy lead to an entire update of the companies stationary, packaging, and marketing strategy. I work hand in hand with the director of marketing for all advertising campaigns. This is a huge advance in my career as it is solely my responsibility for every creative concept that is developed.
Gallery Soon!At Lacrosse Unlimited I was graphic designer/ production manager for the in-house sublimation press, as well as the digital color separations needed for screen printing. During this time of employment I really tuned up my knowledge on CMYK/RGB values and how they portray differently according to the medium the client decides on using.
Gallery Soon!Secondly, at Olympic Den Sporting Goods, I specialized in custom team apparel design. During this time as graphic designer I utilized printing methods such as, sublimation press, silk screen press, and heat press productions. As the only in-house graphic designer I was solely responsible for judging scale and color outputs for the final productions.
Gallery Soon!My first professional opportunity was with Be* Marketing, where I was a freelance graphic artist, solely responsible for the design, layout, and production of the following advertising campaigns:
• Suffolk County Police Dept. “ Be a Hero”
• Hackensack Institute “ Life Isn’t Replaceable”